Creative Portfolio & Campaigns

show

Tell

A selection of work that showcases the art of storytelling and reflects the experience we collectively bring to the table. Our portfolio features creative solutions spanning numerous brands across multiple categories and touchpoints, all done in collaboration with different talented creatives, from insightful strategists to forward-thinking clients and resourceful production partners.

TESTIMONIALS

Tropika – Smooth Driver

Film

Neethlingshof – Exceptionally Honest

Vodacom – Yebo Gogo

Film

PSFA – You Can’t Teach A Hungry Child

SARU SEVENS – Mission Moscow

Film

Savanna – It’s Dry But You Can Drink It

Mixed Media

Super M – Fill The Gap

Film

Steri Stumpie – Milk The Moment

Mixed Media

Cappello – Lifestyle

Film

tried

trusted

Francois joined Joe Public as Creative Director on Clover, one of our top 5 clients. During his tenure he not only managed the account as a creative leader, but also strategically, ising his vast knowledge of branding and communication to support Clover's marketing endeavours. Francois is a storyteller of note, with an immense amount of passion to natch. He has a lot more value to add to any business or brand within the creative communication space, both as an ideas originator, and as strategic

Pepe Marais, Group Chief Creative Officer, Joe Public.

Africa’s different cultures and everchanging advertising industry. It has been an absolute pleasure to work with such an intelligent and experienced creative. From the repositioning of Klipdrift Brandy in 2005 to creating numerous ‘Best-Liked Adverts in SA’ with Spur, I have met few who are as committed as Francois.

Sacha du Plessis, Former Marketing Executive at Distell and Spur

We’ve worked with Waldo across numerous projects for Greyhound, SANI SIXT Car Rental, Mercedes-Benz Johannesburg, Britz 4x4, Maui Campers and other companies in our group. He consistently delivers exceptional video and photography, goes above and beyond to understand what we need, and is fair, reliable and easy to work with. We continue to trust him with our projects and highly recommend him to anyone looking for top-tier creative work.

Bertus Floor, Group Digital Officer, SCW Group.

Francois de Villiers is someone I have known professionally, as a friend and colleague for over fifteen years in the advertising industry. We’ve had the opportunity to work on many iconic brands, most notably the famous Savanna campaign. He is a legendary creative who is well respected for his unique brand of humour, storytelling and ability to create some of the most-loved advertising in South African history. He’s an inspiring creative spirit and leader, incredibly loyal, committed, honest and a man of integrity. Francois is an intuitive and experienced ad man, decisive and collaborative. He has always been a pleasure to work with.

Greg Gray, Filmmaker and Commercial Director

Francois’s work not only had an impact my career but many others in the agency, the industry at large and not to mention the zeitgeist of the entire country! His work tends to permeate conversation and culture and deeply resonates with people in a way that most brands can only dream of. He has created many of the most loved and noted campaigns of the last few decades according to Kantar’s Adtrack research. If they had a hall of fame, he would no doubt be an inductee. Francois a masterful storyteller, but he is also a fantastic human being. I count myself lucky to have worked with him.

Brett Morris, Executive Creative Chair, Nahana Communications Group

Over the years, Waldo has become a trusted partner to the Ikonic Group. He has built multiple websites for us and continues to support and maintain them with care, efficiency and a clear understanding of what our business needs. He is reliable, responsive and consistently delivers high-quality work. I would highly recommend working with him.

Matthew Trinder, Head of Marketing, Ikonic Group.

I have known and worked with Francois de Villiers for more than twelve years. He is a multi-talented, dedicated, extremely detail-oriented and above all, a top creative mind. His work, in getting to the heart of brands is unfailing. He understands the complex interaction between the brand and its customers, bridging the gap via classic vignettes containing real life revelations and humour. Francois’ leadership, guidance, people-skills and lively personality will be sorely missed. We at Spur wish him well in his future endeavours.

Allen Ambor, former Chairman and Founder, Spur Corporation

It has been my honour to work with Francois de Villiers on many of his projects, from banks to mobile phones to good old SA Rugby. Francois, the unassuming gentle giant of our profession, has the unique ability to soak up our culture, our people and our country in such a way that he has not only been responsible for bringing a smile to every South African’s face through his work over the years, but he has also helped shape some iconic South African brands, from zero to hero.

Peter Gird, Executive Producer, Cooked In Africa Films

I am very honoured to recommend Francois de Villiers to you as a first-rate Creative Director, Creative Consultant, all round Collaborator and Storyteller, having worked with him on many prestigious local and international projects. His capacity to provide creative guidance for his clients, while his anticipation of requirements and concerns always keep us, as creative collaborators, focused on the best outcome. His heartfelt sense of humour, love for people and ability to reveal ‘the common touch’ in fresh and interesting ways, has led to some of SA’s most memorable campaigns.