ONE
ANOTHER
We’re Waldo Mocke & Francois de Villiers.
Waldo comes from running his own boutique agency, specialising in digital solutions. He brings practical insight across different platforms and media, ensuring that strategy translates perfectly into real-world creative, marketing and experiential environments.
Francois brings a career of creative leadership experience at the highest level of the ad industry, having played a defining role in integrated campaigns for some of South Africa’s most recognised brands, including Vodacom, FNB, Momentum, Savanna, Klipdrift, Clover and Spur.
On every engagement, we are both integral in defining the challenge and agreeing on the direction of the solution.
Francois leads the brand thinking, narrative, central concept and creative direction. He helps uncover the unique human and product truths, and shape the brand story that ultimately connects them impactfully.
Waldo leads the practical translation of that thinking across platforms, digital environments and audience experiences. He helps determine how the idea is amplified, and what is required to deliver the message most effectively.
We’re a little different in our skill sets, talents, and temperaments (not to mention hairstyles), but deeply aligned in our purpose.
above
beyond
Our purpose is to help build iconic brands, often from humble beginnings, through meaningful relationships and impactful, memorable creative problem-solving. Of all creative awards, we rank winning the hearts and minds of consumers highest.
heart
soul
Our values are carried on our sleeves:
Honesty - be transparent and truthful in everything said and done.
Dedication - be diligent and purposeful in the pursuit of every goal.
Simplicity - get it done meticulously without fuss and fancy frills.
Collaboration - promote teamwork and cooperation with respect to all.
Originality - encourage innovative, creative thinking and authenticity.
Passion - inspire positivity and joyful enthusiasm with our whole hearts.